Top 08 best mobile brands in the world in 2024


In this article, we present to you the top 10 smartphone brands that deserve your attention in the global market. Our rankings are based on the most recent shipment data from Omida’s global smartphone report, covering the period from October to December 2023. Additionally, we have carefully selected the most popular smartphones from each of these brands.


Apple dominates the high-end smartphone market with its iPhones and well-integrated ecosystem. Although it faced a decline in Quarter-3, 2023, the company quickly bounced back to claim the top position. The iPhone 15 series introduced significant improvements such as USB-C, Dynamic Island feature across all models, sleeker design, Titanium construction, support for AAA games, and an Action Button on the pro models. Apple achieved a total shipment of 78.7 million units in Quarter-4, 2023, marking its highest performance since Quarter-4, 2021.

Image: APPLE

Best selling Apple smartphones


Samsung, as the leading OEM, is expected to dominate the mobile market due to Android being the most widely used operating system worldwide. According to Omida’s data, Samsung shipped a total of 53.2 million units in Quarter-4 of 2023. However, this figure represents a decline from Quarter-3 of the same year, when Samsung recorded 58.3 million unit shipments. Despite this year-on-year decrease, Samsung still maintains a significant lead over competitors such as Xiaomi and OPPO. Notably, Samsung’s phones, including their mid-range and budget models, boast a comparable design and offer satisfactory software and hardware features.


Best selling Samsung smartphones


Xiaomi holds the third position largely due to its affordable phones in the lower-end and lower-midrange categories. Nevertheless, its high-end phones also boast impressive specifications. For example, the Xiaomi 14 Pro features a Leica-branded 50MP triple rear camera system, 120W fast charging, Snapdragon 8 Gen 3 SoC, 120Hz LTPO display, and HyperOS software. In the fourth quarter of 2023, the company recorded 41.2 million shipments, showing a slight decrease from the previous quarter.


Best selling Xiaomi smartphones

OPPO (includes OnePlus)

In the fourth quarter of 2023, OPPO and OnePlus collectively achieved a total of 24.4 million shipments, reflecting a 2.8 percent year-on-year growth. OPPO, particularly, holds a significant position in the offline market, especially in countries like India. The brand boasts impressive flagship models such as the Find X5 series, equipped with Hasselblad cameras, advanced imaging NPU, 80W charging capability, and a remarkable 1 billion color display. Additionally, OPPO offers the Find N3 and Find N3 Flip, featuring a seemingly crease-free hinge, sleek design, top-notch cameras, Snapdragon 8 Gen 2 processor, customized software features, and more.

Image: OPPO smartphone

Best-selling OPPO smartphones

Image: OnePlus Smartphone

Best selling OnePlus smartphones


Vivo boasts an impressive lineup of high-end smartphones. Take the X90 series, for example, which showcases top-notch specifications, outstanding camera capabilities, and a striking design. Moreover, Vivo doesn’t neglect the more budget-friendly segments, as their phones consistently deliver impressive camera features and a solid overall performance. Notably, Vivo achieved a remarkable milestone of 24 million shipments in the fourth quarter of 2023.

Image: vivo Smartphone

Best selling Vivo smartphones


Formerly a subsidiary of Huawei, Honor has now emerged as an autonomous brand. These phones are equipped with Google Mobile Services and may also incorporate Qualcomm chips. In India, the brand operates under the name HTech and is under the leadership of Madhav Sheth, the former CEO of Realme India. The Honor 90 has garnered significant attention due to its impressive features, including a quad-curved AMOLED display, a remarkable 200MP primary camera, a generous 30-day return policy, and more. On a global scale, the brand has achieved an impressive shipment of 15 million units in Quarter 4 of 2023.

Image: HONOR smartphone

Best selling Honor smartphones


In the past, Huawei brand had the potential to surpass Samsung in the Android market. However, it faced a setback when it became subject to US sanctions, causing it to lose its momentum and face challenges in obtaining processors and software for its phones. Despite these obstacles, the brand persevered and successfully shipped high-end phones. As of Quarter-4, 2023, it achieved a commendable 12.3 million shipments.

Image: HUAWEI Smartphone

Best selling Huawei smartphones


Realme’s product lineup may not be extensive, but it does include popular models such as the Realme 11 Pro, known for its impressive design. Continuing with their approach of providing smartphones that prioritize design and camera capabilities, the company has now introduced the Realme 12 Pro series. This new series features a unique vegan leather design, periscope cameras, and curved AMOLED panels. In the fourth quarter of 2023, Realme achieved a significant milestone with 12.1 million shipments, marking a 6.6 percent increase from the previous quarter.

Image: REALME Smartphone

Best selling Realme smartphones

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