Facebook is the most popular social media platform in the world with around 1.5 billion users. There is no alternative to finding the right customers to reach a large number of people. Hence, Facebook marketing is one of the best choices for brands in business expansion.

If you have no experience with social media or Facebook marketing, take basic ideas from this article. However, if you want to learn from practical use, you can do Facebook Organic Marketing Course.


What is Facebook Marketing?

The overall process of running a brand campaign on Facebook is called Facebook Marketing. You don’t always have to advertise for this. But advertising can be an effective way to ensure better performance in less time.

Why is Facebook marketing important?

There is worldwide coverage. That is, brands can easily promote their products to people in different countries.

There are various organic marketing tools including pages, groups and events to reach the target audience without advertising.

Ads can be targeted at specific types of users at specific times within a specific budget. Let’s say a brand wants to promote their cosmetics for women. In that case their ads can only be shown to female users.

Ads can be run on multiple platforms simultaneously. For example, Instagram, Messenger and WhatsApp.

Direct selling of products is available, which is also convenient for customers.

Many brands of Bangladesh are continuing their campaign through Facebook marketing. However, currently Grameenphone, Banglalink and Robi are at the top position with the largest number of audiences.

How to do Facebook marketing?

  • Create a business page on Facebook
  • You can create Facebook groups
  • Post regularly
  • Try to respond quickly to posts and page inboxes
  • You can use Facebook’s ‘Creator Studio’
  • Advertise on Facebook if necessary
  • You can create various promoted posts on Facebook
  • You can create ‘Stories’
  • Regularly analyze page and ad performance data

Facebook has several tools for marketing on this platform. However, to use these tools successfully, you need to have a clear understanding of your target audience. In addition, it is necessary to know the purpose of marketing. Then it will be convenient to fix brand campaign strategy.

Create a business page on Facebook:

Brand Page is a free tool to promote your brand on Facebook.

Facebook Pages are different from regular Facebook accounts. You share personal information on your profile. But while running a Facebook page for business purposes, you need to make the posts with a business perspective in mind.

You can open Facebook pages in different categories. For example –

  • Local business
  • Company
  • Brand
  • Public figure
  • Entertainment
  • community

Each category has subcategories. So select the category according to your brand type.

Although page settings vary by category, there are five features you need to get right to begin with:

  • Profile picture
  • Cover image
  • Username of the page
  • Call-to-action (CTA) button
  • ‘About’ section
You can create Facebook groups:

Facebook groups are usually formed around a topic of interest to users. Therefore, the participation of members in groups is also high.

Today’s customers post positive and negative experiences or suggestions about different brands in Facebook groups. So having a group for your brand will give you an opportunity to get to know the likes and dislikes closely with the target audience. Moreover, if the members get a good response by posting in the group, then they themselves can add their friends and acquaintances to the group.

You can occasionally offer special discounts to encourage group members, which can be a powerful marketing strategy for you.

Post regularly:

It is important to post regularly on your brand pages and groups on Facebook. By doing this, you will create a kind of communication with the target audience. This will help to increase the number of followers on the page.

From simple status to pictures, videos and links can be posted through Facebook page. But you need to post in such a way that it somehow gets the attention of the target audience. It can be a catchy quote, a popular meme or a catchy language ad. However, it is better to refrain from making posts that attract attention and create controversy. If a dispute does arise, you can prepare how to deal with it.

Try to respond quickly to posts and page inboxes:

A good response to your messages in the inbox of the page will increase the trust of users towards your brand. Also, you can encourage commenters by quickly replying to comments on various posts. Note that the more users comment on your post, the greater the reach of that post.

You can use Facebook’s ‘Creator Studio’:

This tool will make your marketing work much easier. With the tool you can manage content and track performance on Facebook and Instagram. But it mainly works for video content.

Advertise on Facebook if necessary:

To advertise through Facebook pages need to fix a few things with their ad tool.

For example:

  • Advertising objectives (eg, increasing brand recognition)
  • Target audience (ie, advertising to users of any age or location)
  • Where to run ads (eg, Facebook, Instagram and Audience Network)
  • Budget and duration
  • Advertisement Format

After your ad is submitted, Facebook’s own system starts running it. You can see its performance from the ‘Ads Manager’ tool.

Determine the objective of the Facebook ad campaign:

advertisement formats include –

  • Add video
  • Photo add
  • Add Slide Show
  • Carousel (Carousel) ad
  • Canvas add
  • Dynamic Product Add

Take facebook ads and marketing course if necessary to know the strategy to get good results by advertising properly.

You can create various promoted posts on Facebook:

You can increase the reach of the content you are posting on Facebook through boosting. This is one of the easiest ways to introduce brand awareness to new users.

You can create ‘Stories’:

‘Stories’ are a special type of Facebook content that can be posted from mobile devices. The length of the video is 20 seconds. Each picture is shown for 5 seconds during the picture. This content will be deleted after 24 hours of posting.

To submit a story from a page; Open the Facebook mobile app > Go to the page’s timeline as an admin > Tap on the ‘Create Story’ button > Add your favorite lenses and filters

The advantage of story content is that users are often used to seeing content in this format from their friends. So naturally they tend to be interested in such content.

You can also use the story content as an advertisement if you want.

Regularly analyze page and ad performance data

Facebook’s analytics tools provide tons of data about your Page and ad audience. From this data you will know:

Who is liking your brand’s posts?

At any time of the day, your brand posts are visible to users

What country and location do your brand’s followers live in?

Age range of your brand’s followers

What topics are your brand’s followers usually interested in?

A good understanding of your brand’s audience will help you get better results from Facebook marketing.

One thing needs to be said here. While ad performance data is available from the ‘Ads Manager’ tool, the page performance tool Insights will be discontinued from June 30, 2021. Instead of this is coming ‘Facebook Business Suit’, through which you can run Facebook and Instagram accounts from one place.

Continue with Facebook Marketing:

To make your brand popular on Facebook, you need to post regularly on pages and groups with specific objectives in mind. Also need to know the efficient use of ‘Creator Studio’ and other tools. You can try to reach the target audience by going beyond the organic means and sometimes with ads. All of your content performance data can help you understand how to improve your Facebook marketing efforts.

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